Dave wrote:JerEvil wrote:My particular job will likely be in tact but a lot of my employees will likely have to learn a new skill set unfortunately. We are moving more and more to customer driven execution for print materials. We have gone from more one-off design to templates formats with a new project starting making the templates editable online with fixed image and copy areas. Great for the business but tough for the team.
I always wondered why large businesses made one-off designs in this day and age. At the last bank I was PM'ing some of our outgoing solicitation letters for the MHA programs to help underwater borrowers. We had vendors creating their own merge letter templates, and then I'd have to send them off to creative for their approval before going down the legal, risk, and compliance path. I never understood why we didn't have letter templates for them to start with so they didn't have to keep trying to match Bank of America red on their version. Or using their proprietary "flagscape" font. Or any of the other spacing/sizing/scaling issues they'd come back to us with.
Yeah I am a big fan of templates creative for Brand executions. That's the only way to create truly consistent messaging to you your customers from location to location/region to region.